Page 190 - New Grammar with a Smile 8

Display

5 Advertisement

A display advertisement is a type of advertising that typically contains text, logos,
photographs or other images, location maps, and similar items. It appears in various
sizes on most pages of the newspaper. It contains artwork and other information that
informs the customer about a business, a product, or a service.

Important features of display advertisement:
1. Attractive and eye-catching

2. Visually appealing with catchy headlines/slogans, punch lines, witty expressions
and visuals
3. Font size and type and spacing attractively arranged

4. Important information
5. Blend of content and style

6. Facts should be stated clearly

7. Tone and style could be informal and relaxed

Should include the following:
1. Name and address of the institution/organiser

2. Details of the product/service advertised
3. Special attractions/discounts

Create display advertisements for the following:

1. Toothpaste

2. Your school’s annual carnival

3. Tourist resort

4. A new restaurant

5. A Dog Show

6. A new movie (give it a name and a starcast)

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